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Ask them if they do focus groups, too. If they do, they will be more than happy to put you on the list.
My mom used to work for a market-research firm, so I wasn't able to do many surveys until she retired (they usually disqualify you if an immediate family member works in advertising, market research or in the field they're trying to survey).But since then, I've done some of the quick surveys, and gotten $10 to eat candy; $15 to recite all of the brands of booze I could. (That one was amusing -- when she got to tequila I was able to recite a whole bunch of them, and the lady couldn't keep up -- her sheet only had Cuervo and the like on it. At the end, she asked the standard demographic questions -- age, race, income -- and also asked about sexual orientation, which is never, ever asked unless that's actually why they did the survey. I did get it out of her -- they were figuring out whether gay men and lesbians recognize different brands from heterosexual people so they could target their marketing.)
The most lucrative one I've done was $80 for two hours talking about current events for what turned out to be an environmental issues group. And we got food, too.
But the absolute best ones (money-wise) are the ones that involve more intimate things -- my mom's company once paid $200 to women who were willing to get measured (for a clothing company), and $150 to women to spend an hour discussing tampons. Since there is almost nothing that embarrasses me in front of strangers, I would have been happy to do it, but I got disqualified because of my mom.
There also are longer-term ones that pay well because they require a time investment beyond the hour or two for the group -- use a cleaning product in your house for two weeks, or try out a salad dressing at a dinner, for instance. (I disqualify myself from all of the cleaning surveys because of my job, even though the survey people generally don't consider me to have a conflict of interest.)
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