Houston Chron: Budweiser adds caffeine to entice young drinkers

[Bucky]

I didn't think life could get any more efficient. But now you can earn a hangover and snap out of it all at once. It's a one-stop inebbriated mood swing. It's an alcoholic (13 proof) energy drink from Budweiser called B-to-the-e.

A disturbing story from the Houston Chronicle:

Beer maker adds caffeine to entice young drinkers who want more

For the young beer drinker who can't make up his mind, Budweiser thinks it has the answer. Budweiser's new brew, B^e, pronounced "B-to-the-e," is a cross between an energy drink and a beer.

"You'll be able to wake up and dull the senses at the same time," said Eric Shepard, executive editor of Beer Marketer's Insights, a trade publication...

"It's supposed to give you a little bit of energy, it's fun and it tastes good," said Michael Moran, a bartender at the LZ Pub on Richmond.

Wow, I'll bet it tastes like a Zima Mountain Dew. Now I shall barf.

[Sabriel]

1. Just what the world needs: alert drunks

Does anyone know how this additive will affect the "Beer Goggle" Syndrome?

[Character Assassin]

2. It can't be any worse than Steel Reserve 211.

Say aclohol % as the Bud, it comes in 24oz. cans, and it's very often promoted at 99 cents/can.

Makes some hot summer days on patrol more interesting than they need to be.

[MrScorpio]

3. Both drunk AND wide awake

College towns across America are really going to love this

[JVS]

4. I'll try a case

[JVS]

5. "offer cocktails and have cocktail machines"

Cocktail machines? What is that and where can I get it?

[flamingyouth]

6. The quoted bartender is Michael Moran

Very poetic. ;)