It's the 1960 Karo Syrup & Mazola diet!

[Bluebear]

Look at the sponsor, small wonder!

[politicat]

1. Can you read the small text?

I can't imagine that even working... sugar and fat... and no protein.

Pcat

[Bluebear]

2. Mix Karo, Mazola, dextrose & evaporated milk. That's all you eat all day.

"It’s the latest diet, ladies: Karo Syrup and Mazola. I’m not kidding. They’re not kidding. No one’s kidding. You were supposed to mix Karo Syrup, Mazola, some dextrose and evaporated milk. And that’s all you got for the day. No cottage cheese, no melba toast. That’s IT."

http://www.matthewmiller.net/blog/archive/000013.html

[Pithlet]

3. I think people did that for baby formula, too.

Back then. My grandmother told me that's what many people fed their babies. Karo syrup and evaporated milk. I don't know if they added Mazola.

[bleedingheart]

7. It didn't have mazola in it..

it was evaporated milk and corn syrup....my mother used to make it for her brothers when they were babies..

[politicat]

4. I'm going to be sick now... Sorry I asked.

eek.

Ewww....

People fed that to BABIES????

Pcat

[Lydia Leftcoast]

8. Yup, when I was born, the pediatrician recommended that my parents

feed me Carnation Evaporated Milk. Only it didn't agree with me, so on the advice of my older relatives, they switched me to plain milk and barley flour.

My first brother was fed some weirdly named formula, which didn't agree with him, so my parents switched him to plain milk with barley flour.

With my second brother, the pediatrician recommended plain milk and Karo Syrup. He never had to be switched to barley flour.

This was in the early 1950s.

[lolly]

10. "Nourishing and Tasty"

That's all of the small text I could read.

Yummm!

But wasn't this also the idea behind Sego and Slender (who remembers our Moms stocking the pantry with canned Sego?)

Today's version is Nutra Slim (name?)

All of these things have some form of sugar as their primary ingredient. I guess it's the best way to pack a day's worth of allotted calories into 3-4 liquid meals.

Sucrose in some form is generally one of the main ingredients in commercial baby formula, too.

[SoCalDem]

5. My mother-in-law was told by her doctor to smoke, if she gained too much

weight while she was pregnant..This was in 1942..

There was a cigarette ad printed in the front of the little booklet that the doctor gave her, to record my husband's pediatrician visits..

[Mayberry Machiavelli]

9. The old "smoke yourself thin"! diet, a classic...

[SoCalDem]

6. Here's the "recipe"

Homemade Baby Formula
If prepared properly, this still ranks third. Breastfeeding ranks first and commercial formulas second. Under certain circumstances, it may be alright to use homemade formula, but consult your baby's pediatrician before introducing this to your infant.

2 (12 ounce) cans evaporated milk
32 ounces water
2 tablespoons Karo syrup