Pats ink Levitra marketing deal (patriots and impotence drug)

[MaineDem]

The New England Patriots yesterday unveiled a marketing agreement with the makers of the erectile dysfunction drug Levitra, the latest example of how rival manufacturers in the male sexual impotence market are scrambling to associate themselves with professional sports, broaching a sensitive subject through a macho medium.

The three-year agreement calls for Levitra's burning flame logo to flash on electronic signs ringing the inside of Gillette Stadium and on giant replay screens that loom above the field. The deal also will bring a jumbo image of Levitra spokesman Mike Ditka to the stadium, in a 30-second promotional spot for men's health.

Will Ditka, who coached the Chicago Bears in 1986 when they thrashed the Patriots in the Super Bowl, be booed as he opens up about his personal erectile problems? The Patriots want to avoid any negativity.

http://www.boston.com/business/globe/articles/2003/09/12/pats_ink_levitra_marketing_deal/

This offends me on many levels.

The humor in it for me is the question of whether a burning flame is the right the symbol for this situation. Ouch.

[Braden]

1. Hi I'm Mike Ditka

and under these Khaki's I'm hard as a marble rolling pin!

[GOPisEvil]

2. For the sake of Pats fans...

...I hope they stop playing like they NEED Levitra...

Talk about your flaccid performances...last week...yikes...

[MissMillie]

3. it's a good think they're not hawking condoms....

... their defense leaves a lot to be desired.