"We're Beatrice."

[mac56]

Who remembers that ad campaign?

It was around 1984, I think, and the Beatrice conglomerate decided to append its corporate logo to ads for everything it owned. So each ad ended with a seductive-sounding woman's voice saying, "We're Beatrice," and their red and white logo.

"We're Beatrice" ended up on ads for the most mind-boggling mix of products you could imagine: Peter Pan peanut butter, Tropicana orange juice, Samsonite luggage, Playtex bras, Swiss Miss hot chocolate, and so on.

Then it suddenly went away. It's been theorized that people really didn't like being told that all these products they used each day were really just holdings of the same faceless multinational.

Beatrice eventually went under, but not because of the ads. It got so big and ungainly that it had to sell off most of its product lines. The products it still owns are part of another conglomerate, ConAgra.

[TheDebbieDee]

1. I remember Beatrice.......

I remember being amazed at the number of corporations and products came under the Beatrice umbrella.

I had always wondered what happened to them.

[mac56]

2. Yeah. Like the same company made sandwich bags..

brassieres..peanut butter..luggage...and on and on...

[RubyCat]

3. I remember it playing during the 1984 Olympics.

[NightTrain]

4. Yup! I remember it well.

Fucking conglomerates.... :grr::nuke: