http://msn.foxsports.com/nfl/story/3356716Who is going to Disney World after winning the Super Bowl on Feb. 6?
Nobody, because after 19 years the Magic Kingdom has elected to halt the promotional series in which a star of the game proclaims he is headed for the popular Florida theme park.
Dezern instead cited poor timing between the Super Bowl telecast and two theme park marketing efforts that are now in full swing: the "Happiest Celebration on Earth" promoting the 50th anniversary of Disneyland, which begins on May 5, and a "Magic Your Way" plan offering more flexible prices and vacation plans for consumers.
The campaign kicked off in 1987 with Super Bowl MVP Phil Simms. And the phrase "I'm going to Disney World!" quickly crossed over to effectively become a part of pop culture. Disney later expanded the campaign to 35 ads.
The commercial, which has sometimes taken several on-field attempts to get correct, usually hits the airwaves in a matter of days after the game, an impressive turnaround time indeed.