http://www.lvlife.com/jan2002/feature1.htmlRod Smart
Forget He Not
By Matt Jacob • Photo by Allsport
Three words. Two pronouns and a verb, stitched—although not arranged accurately according to the rules of grammar—on the back of a jersey. That's all it took to propel Rod Smart into the national spotlight. That's also all it took to propel Smart into our Intriguing People list.
In early 2001, the former Las Vegas Outlaws running back was the very definition of intriguing—but not for anything he did with a football. Rather, it was the nameplate on the back of Smart's jersey that launched his celebrity—and a thousand English teachers into orbit.
He Hate Me.
From the moment we—along with the rest of the nation—saw those three words before the start of the first game of the XFL's stunningly brief history, Smart was a lock to make this list. Interesting thing is, the no-holds-barred XFL almost deprived us of that moment—and Smart of his 15 minutes of fame.
Here, to tell the story in his own words, is He (or is it Mr. Me?):
"The league said we could put whatever name we want on the back of our jersey. Right then, I was like, ‘I'm going to do something different.' I said, ‘They hate me, so, He Hate Me. I'll put that on my jersey.' The league didn't approve of it when they first saw it. I guess when they saw the word ‘hate' they thought it was something negative, but I explained to them it was from me and towards the defender, towards anybody against me. When I go out there, my opponent hates me, and if he doesn't, he will, because I will always beat him. So I had to break it down to them.
"When we came in to get dressed for the first game, I still thought
was going to say ‘Smart.' Then one of my teammates told me, ‘They have He Hate Me on the back.' I said, ‘You're lying, because they said they wouldn't approve it; they didn't like it.' And he was like, ‘For real; it's on the back of your jersey.' So I went and looked, and I thought, ‘Oh shit! OK, I like this.'"
Three hours later, the league had a similar response, as Smart's nickname was the talk of the opening-night telecast and, later, the entire sporting world. Sports Illustrated, USA Today, ESPN—everybody wanted a piece of He. Although much of what was written and said about the nickname wasn't flattering toward Vince McMahon's fledgling football league, it was desperately needed free exposure. In the end, of course, it wasn't enough. Not even the man with the outrageous nickname could save the outrageous XFL from extinction—or save Las Vegas from losing yet another professional sports franchise.
(cont'd)