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THE profit ploy of two parents auctioning off the naming rights of their unborn daughter could endanger the child's life, experts say.
The unnamed couple could even be jeopardising their daughter's mental health by making her a "commodity".
The West Australian couple have listed an advertisement on internet auction site eBay calling for bids on the "naming, advertising and promotional rights" to their unborn child.
A colour picture of the pregnant woman, with the words "Reality Bites! Your Brand Here" painted on her bulging belly accompany the advertisement.
"For a period of FIVE YEARS from the date of birth, we are offering the exclusive naming rights (first name only) to my unborn baby due March 1, 2005," the advertisement states.
"Your company can have the exclusive rights to name my baby and use for all appearances, advertising, promotion and marketing for a period of five years.
"This is a unique and historical opportunity to promote your business, company or brand for a period of five years."
It lists the starting bid at $US750,000 ($974,000) and by late yesterday just one bid was registered to the name bbgunn69.
http://www.news.com.au/story/0,10117,12206650-13762,00.html
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