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Town of Brookfield - In the end, the french fry was worth a little more than $30 an inch.
Going eye to fry with a nearly 9-inch spud, Dan Braatz, general manager of the Pewaukee Culver's restaurant, shows off the unusually long potato.
The potato piece that its owner suggests is the world's longest, which was deep-fried at the Culver's on Capitol Drive on Feb. 11, brought $250 during a daylong radio auction Thursday.
The buyer: the auction's radio station itself, WQBW-FM (97.3), which plans to carry the 8 ¼ -inch wonder around town to its remote broadcasts.
"We talked about it (Thursday)," said Ken Kohls, the marketing manager of the station known as "The Brew."
"We wanted to make sure that somebody wouldn't buy it and eat it."
Kohls said Culver's donated a matching $250 to the Food Pantry of Waukesha County.
With bidders increasing their offers in $5 increments throughout the day, the restaurant and radio station first extended the bidding to 5 p.m.
Then the bidding was extended to 7 p.m. so Culver's founder, Dean Culver, could see the fry, Kohls said.
Brian Shecterle, the Culver's franchise owner, enclosed the french fry in a glass case and sprayed it with a coat of varnish to preserve its length and color, which made it inedible.
http://www.jsonline.com/news/wauk/feb05/302685.asp