Smucker Sued Over '100 Percent Fruit' Label

[matcom]

<snip>

LOS ANGELES (Reuters) - "Simply 100 percent fruit?"



A California woman with a "sensitive palate" has filed a proposed class-action lawsuit against the J.M. Smucker Co claiming that its familiar label is misleading since its spreadable jam is less than half fruit.


The case was filed on Thursday in Los Angeles Superior Court on behalf of anyone who bought the Smucker premium brand in the past four years.


Lead plaintiff Stephanie Schwebel, described by her attorney as having a "sensitive palate," tasted only an empty promise when she first sampled the jam.


"This young woman said, 'This doesn't taste right,' and she contacted us and we tested it and found she was right," her attorney Allan Sigal said on Friday.

http://story.news.yahoo.com/news?tmpl=story&cid=573&ncid=573&e=1&u=/nm/20031020/od_nm/food_smuckers_dc

[GOPisEvil]

1. Yikes!

I guess 43% fruit doesn't look as good on a label. :D

I try to buy my preserves from local vendors - it's much tastier than Smuckers anyway, and it puts food on local families. ;-)

[NYYFan]

2. I guess next will be

* ppl breaking open Chips Ahoys to count the 1000 chocolate chips

* Juicy Juice drinkers measuring if there really is 100% real juice

:eyes: Get a life ppl !

[LibLabUK]

3. Huh?

"Get a life ppl !"

You don't think that companies should need to be truthful about their products?

[NYYFan]

4. I do- but a lawsuit ??

A bit much I think is my point.

[NicoleM]

5. Some people are allergic to stuff.

Somebody could be allergic to something they're not listing as an ingredient. Besides, civil lawsuits are how citizens keep corporations honest.

[TlalocW]

6. Actually...

I've always wanted to do that with Chips Ahoy. I may do that later this week.

TlalocW