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. . . to cover some snot-nosed kid's Britney Spears downloads.
On the other hand, music is like water. It flows everywhere, following the paths of least resistance, and seeping into every crevice. You can't stop it flowing.
There's no way the music industry can be allowed to keep getting rich on a basis of artificial scarcity. However, I can see about three ways it might continue to justify its existence:
1) Sell the extras. DVD's are already being marketed on the basis of the add-ons. If CD's came packaged with extras that couldn't be readily downloaded, there'd be a lot more incentive to buy them.
2) Sell freshness. Thanks in large part to the Net, stuff passes through far more quickly these days. It's here, it's big, and then it's yesterday's news. Especially for teenagers, having the latest and best before any of their friends is important. If the RIAA wants to launch an ad campaign suggesting that the really hip kids buy the new releases the day they come out, while the techno-geeks who wait to download them are permanetly a week or two behind the curve, that would be fine with me.
3) Sell the good stuff at a premium. Everyone accepts that there are gradations in software, from the top-of-the-line professional stuff, to cheaper professional programs, to shareware, to freeware -- and that, with rare exceptions, you get what you pay for. Instead of throwing crap at a wall and hoping some of it will stick, why can't the record companies use some of their wonderful market research to figure out who really, really wants what and offer it to them in deluxe form for a price -- while the rest goes out somewhere between cheap and free.
Of course, most of this would require a totally different marketing structure than currently. The present structure, based on old-style radio stations and fueled by payola, is both slow-developing and throw-it-at-a-wall. Instead of trying to kill Net radio, they should be nurturing it, with the aim of developing a fast-moving, closely-targeted, feedback-heavy relationship with music fans.
If all that were in place, there would be no reason for the record companies to worry about people trading around inferior MP3's of last month's music -- they'd be way too prosperous to even notice such marginal losses.
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