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Apple wants to get the jump on digital movies like it did with the iPod. Supposedly Intel has a new D (dual core) chip that includes a hardware copy protection scheme that prevents unauthorized copying and distribution of copyrighted materials from the motherboard.
Jobs envisions an Intel D, or whatever the chip is called, to secure an online movie store that will allow consumers to buy or rent new movies on demand, over the internet. A movie version of the the success Apple has had with music and the iPod.
One analysis I read today made the most sense: Apple lost the productivity and office war years ago to Microsoft, but it wants to make sure it stays ahead in the entertainment aspect of computers and personal electronic devices. Movies were the obvious Next step, so to speak (if you're familiar with Jobs' career).
There's also a new universal emulator called Quick Transit that purportedly allows software to run on any platform with little to no hit in performance or speed. That was a key to Apple's decision.
What I'm interested to see is the reaction of Windows users when another operating system is running on Intel processors but without the malware and spyware and viruses. Intel has always quietly insisted those have been flaws in Windows, not anything with their chips. This move will verify. Hysterical if Windows users can instantly eliminate worry about spyware simply by booting into a version of Mac OS X, via something like Rosetta, on the same Pentium chip.
The next major Mac operating system is Leopard, maybe 2 years away. This move comes early enough for Leopard to be developed with the Intel chips in mind. Apple's problem is to maintain its sales and market share in the time being, when everyone knows the processor is essentially lame duck. The low cost of the MacMini should help somewhat in that regard. I think the Mini is the first target to include the Intel chips.
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