Dischord says Nike stole Minor Threat artwork

[name not needed]

According to this story, multi-billion dollar shoemaker, Nike has stolen the legendary artwork of hardcore pioneers, Minor Threat. Destined for a campaign called Major Threat, the style and iconic imagery was used for the advertising and done so without the permission of Washington, D.C. based indie Dischord. The label owns the copyright on both the recording and artwork. When asked by Pitchfork, the label had this to say with regards to permission:

"No, they stole it and we're not happy about it. Nike is a giant corporation which is attempting to manipulate the alternative skate culture to create an even wider demand for their already ubiquitous brand. Nike represents just about the antithesis of what Dischord stands for and it makes me sick to my stomach to think they are using this explicit imagery to fool kids into thinking that the general ethos of this label, and Minor Threat in particular, can somehow be linked to Nike's mission. It's disgusting."

http://www.punknews.org/article.php?sid=12949&mode=thread&order=0&thold=0

[Kathy in Cambridge]

1. I loved Minor Threat

and yeah, Nike co-opting their cover art is sacrilegious.

[ghostsofgiants]

7. Nike co-opting any countercultural type imagery...

...and attitude just to sell vrap to an ultra-consumerist mainstream culture is sacriligious.

[name not needed]

8. this explains it

[ghostsofgiants]

10. Hahaha! That's perfect!

[name not needed]

12. I love that comic strip

[ghostsofgiants]

13. Brilliant

Thanks, some new entertainment for me.

[flvegan]

2. Fuck Nike.

Sweatshop mofos.

Steal Minor Threat shit, and maybe you piss off the straight edgers that know where their philosophy got it's name. Then, maybe you sell nothin', bitches.

Blackspot all the way...

[vi5]

3. Yeah, except a lot of straight edgers...

Go along with the crowd and that crowd lovers their Nike gear.

[flvegan]

6. I know, that's why I was real specific

about those that know the sxe heritage. They wouldn't...

A true sxe wouldn't be caught dead in Nike gear that didn't come from a thrift store.

[ghostsofgiants]

4. They pissed off this straight edger long before ripping off Minor Threat

This is just another reason for me to hate them.

[asthmaticeog]

5. And if a Dischord band co-opted the Swoosh,

they'd get sued out of existence. Scummy fucky fucktard fuckwads.

[seemunkee]

9. Not that I currently have anything by them but this seals it

Fuck them, no Nike for me.

[bettyellen]

11. hey, nice avatar! i don't see you paying me or matcom any royalties for it

either, LOL!