MTV Execs: Yeah, we screwed up with Live8

[LynneSin]

Here's a thought MTV, you know you messed up - why not broadcast the show again on TV highlighting the best of the concerts (ie Bono&Paul, Green Day, Pink Floyd) etc. That way those out there who have TV but poor or no internet connection can enjoy the broadcast

http://www.calendarlive.com/tv/cl-fi-mtv7jul07,0,4444391.story?track=widget

MTV stung by Live 8 criticism


By Geoff Boucher and Chris Gaither, Times Staff Writers


NOTEBOOK: Robert Hilburn on Live 8 coverage


Bruised by harsh criticism and soft ratings, MTV executives Wednesday acknowledged missteps in their broadcast of last weekend's Live 8 concerts and hinted that they might retool the program and show it again.

Some kind of do-over is "not the craziest idea," said MTV Executive Vice President Van Toffler, who quipped that the Allman Brothers song "Whipping Post" best described his office's post-show morale.

Ratings released Wednesday show that the eight-hour live broadcast of Live 8 performances that aired Saturday on both MTV and sister station VH1 had an average viewership of only 2.2 million viewers — less than the average audience for the Saturday afternoon airing of the 1999 film "Toy Story 2" on the Disney Channel.

MTV's handling of the concerts — staged in London, Philadelphia and eight other cities — was faulted for frequent cutaways from key musical moments to go to commercials, offstage banter or less compelling performances elsewhere.

"Knowing what I know now, I probably would have made the decision to go commercial-free," Toffler said.

[BattyDem]

1. The problem is ...

there hasn't been music on MTV in such a long time that now they have no idea how to cover it! :eyes:

[WCGreen]

2. Point well taken...

[nickinSTL]

3. SSTV

I started referring to MTV as SSTV back in the early '90s.

SSTV=Stupid Show TV (which I know could apply to a LOT of channels:D)

[roguevalley]

4. mtv is such a disappointment. how are they going to take the idiots

and their running commentary out of the broadcast? I will not forgive them for Floyd