Bottom falls out of thong market

[otohara]

THONG sales have collapsed by nearly 20% in the past year, signalling a backlash against a symbol of “chav” culture.

The underwear was appropriated by mainstream fashion from its strip club origins. It made its way into women’s wardrobes after being flaunted by celebrities such as Victoria Beckham and Sophie Anderton.

Now, however, retail industry data indicate that sales nationally have fallen by 17% in one year. At some retailers the fall is even sharper: Harvey Nichols, the department store chain, sold 43% fewer thongs in April to June this year compared with 2004.

Fashion experts believe the thong is being rejected because women are looking for more comfortable and less revealing alternatives, such as cut-off “boy shorts”. It is part of a move away from overtly sexual clothing such as push-up bras, crop tops and low-cut jeans.

http://www.timesonline.co.uk/article/0,,2087-1714950,00.html

[coloradodem2005]

1. The thong th th th thong.

:P

[KitchenWitch]

2. Good headline!

:evilgrin: