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The "Fortunate Son" example is an excellent one: a great song with a great message, deliberately edited so that it sounds like a knuckle-headed "patriotic anthem" ("Some folks are born/ Made to wave the flag") to sell blue jeans. And to add insult to injury, I believe that's an example of an artist not owning the rights to his own music and thus unable to stop them from getting used in such a fashion. (John Fogerty has a long-running feud with CCR's old label, Fantasy Records; I believe he has no control of what gets done with his old music.)
There are other examples of cool songs that often had messages that just simply, IMHO, shouldn't be used to sell products. It seems like there are now countless Who songs being used in commercials. I think at least one of the surviving members supports this and has put down those who have a problem with it. Sorry, I just don't buy the whole "it's my song, I'll do whatever the hell I want with it" justification. Have some respect for your fans, or better yet, have some self-respect.
As for songs I don't like in commercials, well, they can get annoying, but they really don't bother me as much because they are often songs already overplayed by radio that it's nearly impossible to escape if I were to try to. Also, commercial jingles often seem to be intentionally annoying, maybe so they will lodge into your brain more easily. I kind of put songs I don't like in commercials in the same group as annoying commercial jingles. Maybe I'd rather not hear them, but it's still not as bad as hearing "I'm Free" to sell a car or "Time of the Season" to sell tampons.
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