Wine Consumption Muscles Its Way Past Manly Beer
Wednesday, July 27, 2005
By Robin Abcarian Los Angeles Times
What could it mean? For the first time since the Gallup Poll began keeping track in 1992, more Americans have reported that their alcoholic beverage of choice is wine, not beer. Months after Democratic presidential nominee John Kerry was caricatured as a Chardonnay-sipping Francophile, and somehow less American for it, the French national beverage seemingly has become our preferred swill.
According to Gallup, 39 percent of American drinkers said they drink wine most often, while only 36 percent said they drink beer most often. (The rest prefer liquor, and a small percentage said they like all three equally.) Technically, the pollsters said, the numbers put wine and beer into a statistical dead heat (when the margin of error is considered). Still, the trend inspires speculation: Is the slippery-floored college keg party going to be replaced by civilized gatherings with string quartets? Will American guys trade their beer and baggy board shorts for Petite Sirah and man bikinis? Is our country, in other words, on some ineffable road to effete?
``That wine drinking is more effete than beer drinking? No question,'' said Joseph Epstein, author of the best-selling ``Snobbery: The American Version.'' Epstein happened to be enjoying what he identified as ``a promiscuous but ultimately responsible Pinot'' when a reporter called him at home in Evanston, Ill. ``People who drink wine think of themselves as more cultivated, more educated, more sensitive. I think they are not. I just think they have more money.''
But wine is also more affordable and available than it used to be, said Jodie Morgan, executive director of the American Institute of Wine and Food in Napa, Calif.. ``We have more wine, and we have more good wine, and it's affordable.'' In particular, she cites retailers such as Costco and Trader Joe's for helping get quality wines to consumers inexpensively.
http://www.cantonrep.com/index.php?Category=18&ID=234548&r=0Having a beer now :)
Although dad and I do make wine (Rose wine, pumpkin, honey, et al) I still buy beer by the 12 pack and wine by the bottle...