Stones Start Up NFL Deal (Monday Night Football)

[CatWoman]

The Rolling Stones are ready for some football--and not the kind of football Americans call soccer.

The legendary U.K. rockers have signed a deal with the National Football League and ABC for the entire 2005-06 season of Monday Night Football.

Per the deal, the Stones will create multiple spots and intros for ABC's highly-rated weekly game.

The first taste of the promos will air Sept. 8 before the first game of the new season between the New England Patriots and the Oakland Raiders. The clips will feature footage from the band's Aug. 31 Detroit show.

NFL suits are clearly hoping the Stones deal will boost the league's "hip" quotient. Hank Williams Jr.'s "Are You Ready for Some Football" has been airing prior to Monday Night Football since 1989. The song will not be replaced; the Stones promos will augment the tune.


http://news.yahoo.com/s/eo/20050809/en_music_eo/17110

[Wickerman]

1. I am SO tired of Hank Jr

that even 60+ geriatrics sound like an improvement. Be interesting to see wha tthe Stones do with it, actually.