http://news.independent.co.uk/uk/this_britain/article305149.eceA bikini which reminds its wearer to get out of the sun could put an end to the traditional sunburnt "lobster look" favoured by British holidaymakers in sunnier climes.
The manufacturer of the Tan-Timer Bikini hopes that the swimsuit, which has an electronic timer that beeps every 15 minutes to remind its wearer to roll over or seek shade, will appeal to the 59 per cent of beachgoers who admit to a tendency to falling asleep in the sun.
With weather forecasters predicting a sweltering August across the UK, the £20 bikini is going on sale next week in New Look stores, the country's third biggest women's clothes retailer.
Hash Ladha, the marketing director of New Look, said: "As well as the health implication of over-exposing your skin to the sun, burnt or peeling skin is not a good look for the image conscious."