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These days, sitting in coach can put pretzels and pillows out of reach. But step into first class, and things are as comfortable as they've been in years: on certain domestic United Airlines flights passengers get portable DVD players, hand-dipped chocolate truffles, fully reclining seats, and Kir Royale cocktails.
In one of their latest schemes to boost revenues and return to profitability, airlines are adding perks to first class after years of cutbacks. The flourishes are a return to the airlines' philosophy of rewarding the customers who pay the most for their seats -- and it's creating a growing disparity between the haves and rear-of-the-plane have nots.
''You used to be able to get a little snack or sandwich, but that's gone," from coach, said Denis Bergevin, an Orlando, Fla., business traveler who flies first class for long trips and coach for short hauls. ''But in first class, they're always around, coming by three or four times, serving food on a plate."
The extras are being added after several airlines slashed the cost of their first-class tickets earlier this year in hopes of luring passengers who previously could not afford the upper class. That's made the first-class cabin more accessible.
''Prior to January, most business travelers that flew in business or first class used frequent-flier miles to upgrade. Since those airfares have come down substantially, more business travelers are purchasing them," said Kevin Mitchell, president of the Business Travel Coalition, a Philadelphia group that represents corporate travelers.
First-class fares started tumbling in January, when Delta Air Lines put a cap on one-way, first-class fares as part of a pricing simplification strategy. Many airlines, including Delta, US Airways, Continental Airlines, and United Airlines now have $699 fare caps in first class on at least some routes. The average first-class, one-way domestic fare slipped to $670 in the first quarter of this year, versus $772 at the same time in 2004, according to data from American Express Business Travel.
Decades ago, all classes of air travel were considered a luxury experience, one which passengers routinely dressed up for and were served hot meals regardless of where they sat. After the industry's deregulation in the 1970s, airlines changed their business model to one in which passengers paid multiple levels of fares, and only the highest-paying ones -- those in first class -- got the best service.
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http://www.boston.com/business/articles/2005/08/14/pretzels_and_pillows_take_a_back_seat_to_first_class_perks?mode=PF