Japan introduces "Kidsbeer," the "beer for minors"

[Bush_Eats_Beef]

http://www.japantimes.co.jp/cgi-bin/getarticle.pl5?nb20050806a1.htm

SAGA (Kyodo) Kidsbeer, a nonalcoholic brew aimed at children, is catching on with young drinkers and is posting monthly shipments of 75,000 bottles, according to maker Tomomasu Co.

The beverage, one of whose ingredients is the Latin American plant guarana, sells for around 380 yen per 330-milliliter bottle. The bottles themselves are colored brown to make the drink look even more like its more potent counterpart, the company said.

The drink started out as Guarana, a cola beverage that used to be sold at the Shitamachi-ya restaurant in Fukuoka, run by 39-year-old Yuichi Asaba.

Asaba renamed the sweet carbonated drink Kidsbeer, a move that made it an instant hit.

[Roon]

1. Does anyone remember apple beer?

It was a non-alcoholic beer that kids could buy and drink. It didn't last long.

[ghostsofgiants]

2. That might be a good idea actually...

It could give the kids the idea that the point of drinking beer isn't getting shitfaced. I dunno, I could be wrong.

I love guarana. Bawls soda is a guarana soda, nice and caffeinated. Much better than Red Bull and the like.

[Shell Beau]

3. Hmm... I am not really sure what to think of that!