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My friend does the books for a place that is kinda like a janitorial warehouse. Recently the business was handed over to some dumbass relative that knows shit about it. So what's one of the first things he does? Spends $40,000 on flyers to be passed out in the area. Now, these people sell WHOLESALE to custodial businesses and industry. That's there thing. And in this flyer, which they sent house to house, it advertises the typical industrial deals. My friend was like "Who the fuck is gonna give a shit if they can save ten per cent on 20 litres of windown cleaner?" She said the Vp asked the reject why he would do something so dumb and the guy's answer was "Well, the money was in the budget."
So now that $40,000 to spend on advertising within the industry is has been spent on reaching people that AREN'T EVEN LOOKING for an industrial strentgh tile polish.
I can see it now, "Honey, I saw this flyer today, you know what we need? A 40 hp buffer for the upstairs hallway."
Shitheels!
Top that
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