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Of course, I don't have any first-hand knowledge, but the things that he's said about it (as well as the look in his eyes when he speaks of it) have made me pretty convinced that it's cult-like -- if not exactly a cult.
Here's a little biographical info about the founder from Wikipedia. Take what you will from it.
"John Paul "Jack" Rosenberg, born on September 5, 1935 in Philadelphia, Pennsylvania, sometimes subsequently known as Werner Hans Erhard, founded the large group awareness training program est, short for Erhard Seminars Training, which later gave rise to WEA (1981 - 1991) and to the "Landmark Forum"/Landmark Education (1991 - ).
Rosenberg married Patricia Fry on 26 September 1953 (Pressman 1993: 4) and fathered four (some sources suggest three) children. He first adopted the name "Jack Frost" as an alias while selling cars in Philadelphia (Pressman 1993: 6). He subsequently used the name "Curt Wilhelm VonSavage" when contracting a bigamous marriage with June Bryde (Pressman 1993: 6).
In 1960 Rosenberg left his wife and travelled west. He changed his name to Werner Hans Erhard and his lover, June Bryde, changed hers to Ellen Virginia Erhard. Erhard later said that he chose the last name "Erhard" almost at random, selecting it from a magazine article he happened to read about then-West German economics minister Ludwig Erhard. The newly renamed Erhards moved to St. Louis, where Werner Erhard sold used cars. After a few years, the couple moved further west to California.
After selling correspondence courses and encyclopedias, Erhard trained door-to-door salespeople for Grolier Society until 1971."
At least L. Ron wasn't a bigamist with multiple aliases...
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