Live-action "Simpsons" video goes viral online

[underpants]

http://news.yahoo.com/s/nm/20060309/od_uk_nm/oukoe_uk_media_simpsons_1

LONDON (Reuters) - A video that recreates the introduction to "The Simpsons" with live actors is spreading across the Internet faster than Homer can say "D'oh" -- part of a viral marketing campaign by satellite broadcaster BSkyB.


Painstakingly crafted by Sky and its ad agency Devilfish, the video was originally intended as an on-air promotion for the Sky One network, which airs new episodes of "The Simpsons" in the UK.

The company decided to release it on the Internet as part of a word-of-mouth brand building exercise, tapping into the red-hot Web video sector.


After less than a week, the video has been viewed millions of times at online video sites like YouTube (http://youtube.com/watch?v=49IDp76kjPw) and Google Video.

[Jamastiene]

1. I always freak out when I see the word viral.

I take it in this case they just mean it's popular, right?

[RebelOne]

2. I think they mean that it is contagious, that it is spreading

[Archae]

3. It is good.

But there was one minor mistake.

Maggie and Marge were in the wrong seats in the car.
(Yes, I know, British...)