500,000 Cups Runneth Over
Tuesday March 14, 9:00 am ET
Starbucks to Serve More Than a Half-Million Cups of Complimentary Coffee across the U.S. During First-Ever Starbucks Coffee Break
SEATTLE--(BUSINESS WIRE)--March 14, 2006--More than 70 percent of Americans take at least one coffee break per day(1) and tomorrow, Starbucks Coffee Company (Nasdaq:SBUX - News) wants to treat those Americans to a great cup of coffee. Starbucks will host its first-ever National Coffee Break, inviting customers in for a complimentary cup of freshly brewed coffee, on March 15 from 10 a.m. to 12 p.m. In more than 7,500 stores, partners (employees) will pour tall (12-ounce) cups of coffee for surprised customers and delighted commuters.
"This is what it's all about: exceptional coffee beans, expertly roasted, perfectly ground, and freshly brewed," said Jim Alling, president of Starbucks U.S. stores. "We want customers from Seattle to Miami, from Boston to L.A., and all points in between, to visit us tomorrow for a complimentary cup of the best coffee they've ever had."
Customers are invited to visit Starbucks coffee houses tomorrow between 10 a.m. and 12 p.m. for a complimentary tall (12-ounce) Starbucks® brewed coffee. The Company estimates it will serve more than 500,000 cups of coffee in its more than 7,500 U.S. stores during the two-hour event. Starbucks partners will take coffee to some who can't make it, using innovative, mobile-sampling, "Venti Vans" and insulated coffee backpacks. Starbucks Coffee Masters, certified coffee experts, also will be available to introduce customers to coffees from around the world and to offer tips on how to brew great coffee at home.
Assistance on making coffee is needed, according to a recent survey. The findings indicate that half of America's coffee drinkers (50 percent) brew coffee at home six times a week or more. Of those coffee drinkers, nearly half (46 percent) feel that coffee purchased at a local coffee shop often tastes better than coffee brewed at home(1).
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