Chris Farley Returns in Ad Campaign

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http://news.yahoo.com/s/ap/20060401/ap_en_ce/people_farley

LOS ANGELES - Chris Farley, the funnyman who died more than eight years ago of a drug overdose, is making an appearance — on billboards that advertise treatment for drug and alcohol addiction.

The outdoor ads — the first major commercial use of his image approved by his family — feature a photo of the smiling, famously bloated comic with the slogan, "It wasn't all his fault." The ads tout a new addiction treatment from Hythiam Inc.

The first billboard will appear Monday near the Chateau Marmont on Sunset Boulevard, the hotel where Farley's idol, comedian John Belushi, died of a drug overdose in 1982.

"We felt it was an effective way of getting people to focus on our message point, because it's unusual to see a celebrity in this fashion," said Terren S. Peizer, Hythiam's chief executive.