You thought those Burger King commericials were creepy, guess what is next

[LynneSin]

http://www.adage.com/article?article_id=108613

Burger King's 'King' to Star in Video Games

LOS ANGELES (AdAge.com) -- The King is about to go Rambo. Burger King and Microsoft are partnering for a first-of-its-kind deal that will build three video games around the restaurant chain's ubiquitous mascot, putting him into shoot'em-ups that will be a cross between "Halo" and "Destroy All Humans." The deal was first reported on gamer Web site Kotaku.com, though details were confirmed independently by Advertising Age.
For the first time, a major consumer marketer has built a video game from the ground up around its advertising icon.

A first for an ad icon
The deal marks the first time any major consumer marketer has had a video game built from the ground up around its advertising icon. The U.S. Army has financed several mainstream video games, including "America's Army" that began as a free download and has been formatted for various consoles as training and recruiting tools, and the marketing community has embraced online advergames. But console games such as the ones Burger King and Microsoft plan to create are novelties.

"That's the sexiest category," said Mike Vorhaus, managing partner, Frank N. Magid & Associates. "This is a pretty unique situation."

[Nicholas D Wolfwood]

1. Whoever wrote that is wrong.

They made games out of the 7-Up Spot and the Dominos Pizza "Noid".

[TheMightyFavog]

2. And the Kool-Aid man.

[Blue_Tires]

19. wow...i never knew about that

good find

[ContraBass Black]

4. So, would you say that the author

A) Knows little about video games,
B) Didn't research,
C) Bought into a sensational press release without verifying it,
D) All of the above?

[jpgray]

6. D

Yo Noid! hardly qualified as a game, though.

[Nicholas D Wolfwood]

7. Definitely D.

"Fat, dumb, and lazy is no way to go through life." -Animal House

[Blue_Tires]

20. holy shit! i remember the noid!

[Magrittes Pipe]

3. .

[meegbear]

5. After that killah "Where's Herb" campaign ...

this could be the knockout punch for McDonalds.

[henslee]

14. Where's Herb?

[hfojvt]

8. I think the announcer in those ads

is almost as creepy as the giant smiling plastic head. Something about that whispered smarminess :scared: is like fingernails on a blackboard.

[SlavesandBulldozers]

9. oh i thought they meant scary Hootie dressed in cowboy outfit.

that was fucking scary, and he was <gasp> singing.

[hfojvt]

10. Who the heck is Hootie? n/t

[SlavesandBulldozers]

11. im sorry Darius Rucker from hootie and the blowfish.

he was in a bk commercial recently. in a cowboy outfit. singing. it was terrible.

[hfojvt]

12. I sorta figured

but as I understand it, he's not really hootie.

[SlavesandBulldozers]

16. right. but he is kinda hootie.

and definitely cheesy.

[henslee]

13. Hell, why even sell burgers anymore? This is a dumb, self obsessed

move and it will backfire. A burger chain should be putting there energies toward serving a higher quality product for a reasonable price. Not toward a violent video game. I hope parents groups make a stink.

[MountainMama]

15. What is going on?

I think these latest BK commercials have been some of the worst commercials for anything I've ever seen.

The creepy King, the Hootie ads, the weird Busby Berkeley-style Super Bowl ad with the showgirls building a burger....these are all just awful. I mean, I guess they're working because we're talking about them, but do they make you want to go out and eat Burger King?? Yech.

[HiFructosePronSyrup]

17. He's got nothing on the King of All Cosmos.

[salin]

18. by far the creepiest bk ad/promotion was on the 'net.

subservient chicken? Anyone remember that? Type in commands and the person in the chicken suit (or clips) would respond.

on edit: http://subservientchicken.com/ it's still there! If you haven't seen it - go visit.

[Hugin]

21. *flinch*

*stares straight ahead*

*eye twitches*

*moves to kitchen*

*turns on oven*

*thrusts head in oven*

*curses realizing it's an electric oven*

*sighs deeply*

[Kat45]

22. But if people get to blow away the Burger King, they might go for it.

:rofl: