Under wraps no more, newest Elmo hits stores before Christmas
http://www.cbc.ca/consumer/story/2006/09/20/elmo-toy.htmlHe's still red, fuzzy and really ticklish, but now Elmo's laughing fits have him slapping his knee, falling to the floor, rolling over and pounding his arm.
Fisher-Price, a unit of Mattel Inc., on Tuesday took the wraps off T.M.X. Elmo, ending months of unprecedented secrecy that's had the toy industry abuzz. Until the unveiling, only about 50 people had seen it.
Predicted to be a hot holiday seller, the new and improved Tickle Me Elmo made its debut on ABC's Good Morning America as customers lined up at Toys R Us, Wal-Mart and KB Toys. The "X" in T.M.X. stands for extreme.
"When I originally saw a picture of how it moves, I really thought there were some sort of wires, like a puppet, moving it," said Jim Silver, editor-in-chief of Toy Wishes, a trade publication. "We've never seen a stuffed animal that has this type of movement."