U.S. snackocracy on a quest for the next flavor to savor

[bicentennial_baby]

I wanna be a Snackologist when i grow up! :bounce:

Hehe... :P

"Officially, Flook is chief operating officer with a gourmet popcorn maker called Dale and Thomas but think of him as a high-level snackacrat in the snackocracy. Despite an abundance of heartland imagery on the packaging, D and T is based in Englewood, N.J. An affable middle-aged guy who could politely be described as soft around the edges, Flook has studied the between-meal habits of Americans the way marine biologists study fish.

"I always tell people that if they want to know what people snack on, go get a lawn chair and have a seat at a Wal-Mart," Flook says. "I've spent hours that way."

Part of his job is to identify flavors the public will like and then find ways to package those flavors into irresistible morsels that raise our cholesterol.

"We're looking for new flavors every minute of every day," he says. "That's our business."

:crazy:

http://seattletimes.nwsource.com/html/foodwine/2003505562_snacks02.html