"McDonald's Seeks to Redefine 'McJobs'"

[Connonym]

:eyes: Riiiight, "they got it completely wrong" I worked in fast food in my misspent youth and sounds to me like they got it completely right.

McDonald's Corp. is reviving its campaign to ditch the dictionary definition of "McJob," this time setting its sites on the vocabulary of Britons. The world's largest fast food company said Tuesday it plans to launch a campaign in the U.K. this spring to get the country's dictionary houses to change current references to the word "McJob."

The Oxford English Dictionary, considered by many wordsmiths as the gold standard for the English language, is one of those that will be targeted. It defines the noun as "an unstimulating, low-paid job with few prospects, esp. one created by the expansion of the service sector."

The word first cropped up two decades ago in the Washington Post, according to the dictionary. But executives at Oak Brook, Ill.-based McDonald's say the definition is demeaning to its workers and say theyll ask dictionary editors to amend the definition.

"Dictionaries are supposed to be paragons of accuracy. And in this case, they got it completely wrong," said Walt Riker, a McDonald's spokesman. "It's a complete disservice and incredibly demeaning to a terrific work force and a company that's been a jobs and opportunity machine for 50 years."

http://www.salon.com/wire/ap/archive.html?wire=D8O0P3AO0.html

[ThomCat]

1. They don't give a damn about anyone demeaning their

employees. It's only that the expression has become so common that their bad reputation competes with their advertising and public relations. That's what they care about.

[reyd reid reed]

2. They're not worried about the definition demeaning their employees

as much as they're worried about the definition demeaning their corporate image.

As if that wasn't mean enough.

:eyes: