Orbit(R) Launches Mint Mojito and Raspberry Mint Flavors
Nation's No. 1 Selling Gum Brand Expands 'Just Brushed Clean Feeling' Portfolio
http://www.marketwatch.com/news/story/orbitr-launches-mint-mojito-raspberry/story.aspx?guid=%7BADEABC76-3460-4B18-92DC-5A486E03A770%7D&dist=TQP_Mod_pressNCHICAGO, Feb 26, 2007 (BUSINESS WIRE) -- The Wm. Wrigley Jr. Company continues to grow the successful Orbit franchise with the debut of Orbit Mint Mojito and Orbit Raspberry Mint, the tenth and eleventh flavors of the No. 1 selling gum brand in the U.S.(a)
The new introductions coincide with the growing popularity of both lime and berry flavors entering new product categories. Lime "blends" are extending into candles, beverages and premium cooking accessories while berry remains a primary growth category for the past three years, becoming more prevalent in beverages, ice cream and dairy.
Both products are available in the brand's signature 14-tab envelope that conveniently fits in a purse or pocket, as well as in a multi-pack that includes three individual 14-tab envelopes. The single pack is sold at a suggested retail price of $0.99 while the multi-pack sells at a suggested retail price of $2.29.
http://www.wrigley.com/wrigley/products/products_orbit.asp