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Edited on Thu Jan-15-04 04:32 AM by JDWalley
...was really aimed at the pre-teen generation of those times, who would have been scared off (or at least their parents would have been!) by the hard-core psychedelia and antisocial attitudes of regular rock, but "needed" a music of their own.
Bubblegum really sprang from The Monkees television series and its popularity among the pre-teen crowd, but added a layer of sanitized psychedelic sound -- enough to be "unusual" and "colorful," but not enough to suggest that it came from minds tripping on LSD. (Some people have noted, though, that much of late-60s bubblegum had some extremely sexual subtexts among the "cute" lyrics -- honestly, what does "Yummy, yummy, yummy, I've got love in my tummy" sound like to you? ;-) )
During 1968-1969, much bubblegum music came out on the Buddah label, including the stuff from the 1910 Fruitgum Company, the Strawberry Alarm Clock ("Incense and Peppermints"), Ohio Express ("Yummy Yummy Yummy"), Lemon Pipers ("Green Tambourine"), Lou Christie ("I'm Gonna Make You Mine"), and several other bands whose rather-odd names I have long since forgotten. Of course, away from the Buddah label, there were also the slightly-more-grown-up Tommy James and the Shondells ("Crimson and Clover") and, last but not least, the Archies, a band made up of cartoon characters, whose "Sugar, Sugar" was one of the biggest-selling songs of 1969.
After 1970, the Buddah groups died out, and bubblegum, cleaned up even more of any "hippie" touches, became notable for being the domain of a number of "safe" teen idols from TV, such as Bobby Sherman, David Cassidy, and finally Donny Osmond.
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