Actor and NRDC Trustee Leonardo DiCaprio has championed environmental causes around the world for many years. Most recently, he was instrumental in funding the “e-Activism Zone” in NRDC's new Southern California green building.
Q. What motivated you to start speaking out for the environment?
A. Ever since I was a kid, environmental issues have sparked my interest. My grandfather, who lived in Germany, told me a story about an industrialist who owned the coal mine my grandfather worked in. When the town demanded that the mine owner build his smokestack high enough to prevent smoke and soot from overwhelming the town, he
reluctantly agreed. During construction, though, he proclaimed that the smokestack should not be built too high, as it would be a sacrilege if anything were built higher than the town's church steeple. And, of course, conveniently, it would save him money. Eventually, he lived to regret that decision. Not only did all his
workers get sick, including my grandfather, but he also ruined the ecology of the town. His shortsighted decision took into account only the monetary costs, but eventually he had to pay a much higher price -- the hidden environmental costs. This same story is taking place today on a much larger and more frightening scale the world over.
(snip)
http://www.nrdc.org/naturesvoice/feature5.asp