Meanwhile, I'd driven up to approximately where I remembered the sign used to be. I asked a worker shoveling show on the sidewalk in front of a building on Montrose Ave. about the lips sign, and he said, "It's in the parking lot back there."
"Where?" I said.
We both looked up and his jaw dropped. "It's gone!" he said.
The parking lot belongs to Independent Mechanical Industries Inc., and I later spoke to Joe Reynolds, one of the owners.
Reynolds expressed his regret that the sign had come down but said it wasn't his-- it belonged to Scadron Outdoor Advertising, which had been paying his company a modest rent (he wouldn't say how much) for at least eight or nine years.
Wilbur Gage was glad to talk to me when I reached him. He told me the long story of the company and pointed me both to his mother, Minnie, now 91, the original model for the lips, and to Preservation Chicago , the historical landmark group that had spoken with him about the sign.
Preservation Chicago head Jonathan Fine said the Magikist sign was about to make his group's list of seven most endangered Chicago landmarks when it was razed.
http://www.chicagotribune.com/news/columnists/ericzorn/chi-zornlog,1,704173.story?coll=chi-homepagenews-utl