Japan's iconic Hello Kitty has been recruited to help calm anxious mothers at a maternity hospital in Taiwan where the cartoon image adorns everything from walls to newborns' blankets .
Hau Sheng Hospital, located 95 miles (150 kilometers) south of Taipei, is the latest destination for the cute cat with a penchant for pink.
A giant Hello Kitty figure dressed in a pink doctor uniform greets visitors in the lobby, while colorful murals of the feline are found in recovery rooms, the nursery and on elevator doors.
Owner Tsai Tsung-ji approached Sanrio Co., the maker of Hello Kitty, about decorating his hospital with a Hello Kitty theme at the suggestion of his mother, wife and daughter — all of whom are huge fans.
http://www.sfgate.com/cgi-bin/article.cgi?f=/n/a/2009/01/21/international/i091000S85.DTL