Jimi Hendrix estate wins $3.2 million judgment against "Electric Hendrix Spirits" vodka company

[Amerigo Vespucci]

The estate of Jimi Hendrix was awarded a $3.2 million judgment after suing Electric Hendrix Spirits for infringing on the guitar god’s trademark, says Blabbermouth. It was a pretty open-and-shut case, as Electric Hendrix Spirits used Jimi’s name, signature and likeness on a vodka bottle without permission. They even named their company Electric Hendrix Spirits without permission. A judge also demanded all distributors of the vodka pull it from the marketplace.

http://www.rollingstone.com/rockdaily/index.php/2009/02/18/news-ticker-kid-rock-new-supergroup-tinted-windows-and-jimi-hendrix/

[datasuspect]

1. like jimi said:

"people always walking around saying that we have all these gimmicks, like we have fat mattresses and wear golden underwear. gimmicks, everything in the world is nothing but a big gimmick. wars, napalm bombs, and all that. gimmicks? yes, we do."

[Lost in CT]

2. Well that is pretty open and shut.

Why again did they even think they could get away with this????

[Crazy Dave]

3. If they have to pull it those bottles will be worth some $$$

I like vodka but I've never seen it. Of course a bottle lasts me over a year though so I don't go shopping for it much.