Candy Bar From Mars Aims For Women From Venus

[underpants]

http://www.npr.org/templates/story/story.php?storyId=104213954&ps=cprs

The Snickers bar has a new sibling, and it's a girl.

She's sexual, uninhibited — and only 85 calories. The "Fling" is the first new chocolate bar Mars has introduced in more than 20 years.

Wrapped in a shiny pink and sliver package, this delicate "chocolate finger" is intended for women. The word "finger" is an industry term for a long, slim confection, Mars spokesman Ryan Bowling says, but with ads that invite you to "Pleasure yourself" in pink lettering, consumers might come to other conclusions.

The tag line on the package is "Naughty, but not that naughty." A TV spot starts with what looks like strangers having sex in a store dressing room. Currently the candy bar can be bought only California and online, but if all goes well, Mars is hoping women will be having Flings all across the country. But is this hyper-feminine, hyper-sexualized marketing coming on too strong?

"The overall campaign feels weird," Lisa Johnson says. "It feels creepy." Johnson is the co-author of Don't Think Pink: What Really Makes Women Buy — and How to Increase Your Share of This Crucial Market. She describes the marketing as a "full-frontal attack."

[KT2000]

1. They can forget it!

The dark chocolate Midnight Milky Way is the real woman's candy bar.
Pink candy bars are for the kidz.

[Captain Hilts]

10. Sing it, sister! Milky Way Dark/Midnight is the ONLY candy bar for real women.

[pokerfan]

2. So what's a manly candy bar?

Or would those be the "normal" ones?

What will those Mad-Men come up with next? And to think that chocolate makers have been missing out on the female market all this time.

Defintely creepy.

[crispini]

3. Anything with nuts!

Badum-ching!

:rofl: Sorry, couldn't resist.

[underpants]

4. ZAGNUT!

http://www.laurelfoodsystems.com/Images/Products/Zagnut

[Callalily]

5. Almond Joy . . .

it has the obligatory two nuts.

[peekaloo]

6. Looks like a Twix bar marketed as an edible sex toy.

"A TV spot starts with what looks like strangers having sex in a store dressing room."

Hey you got chocolate in my hoo-ha.

No you got hoo-ha on my chocolate.


Give Mars the finger on this one.

[kentauros]

7. You point out a big problem in American candy bars:

There really hasn't been any truly new innovations in candy-making in decades. Unless they're willing to venture into the sweets produced in other countries (Turkish Delight, anyone? :9) the variety of American candy bars is pretty stagnant.

The other "problem" with American ideas of "confectionary" is the over-use of milk chocolate. Only because it has been found to have health benefits has dark chocolate become popular, and you can now get dark chocolate M&Ms. Only a handful of existing candies here have been using dark chocolate for any length of time prior to this current craze. And yet, it's a staple form of chocolate in Europe and elsewhere...

[PassingFair]

8. Have you seen the Quizno's ads that have the oven asking....

the worker to "put it in me"?

Shit is going WAY beyond double entendres....

and into "inyourendo" territory lately.

[PassingFair]

9. Here's an ad:

http://www.youtube.com/watch?v=QlRGT474Kiw

[Parche]

11. run uranus run

:woohoo: :hi: