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Kroger started a policy of 'masking' Cosmopolitan magazine because of local 'morals' groups whining and twitching about the 'racy' covers. Of course, in my neighborhood, what happens is that 'somebody' (whose name is Mr. Nownow) goes around and moves one copy of Cosmo out in front of the blinders on each magazine rack, every time he's in the store. It's a harmless little bit of civil disobedience that the store doesn't seem to care about -- they never replace the magazines.
It's caught on, apparently -- the last time we were in there, every single one already had a magazine standing in front of it, and we hadn't been in there for over a week, so he's not the only one.
They haven't tried to 'blinder' any of the others at Kroger yet, but that doesn't mean other chains haven't caught hell for the same thing and don't feel compelled to foam-pad the world to suit the same group of people, though.
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