What is SEO web copy?

[bif]

I saw a job posting for an SEO web writer and haven't a clue what it stands for.

[mikeytherat]

1. SEO = Search Engine Optimization

Writing the copy such that web searches will be optimized for the site.

mikey_the_rat

[bif]

2. Thanks

I figured it was something like that. Now I can prepare myself to do some B.S.ing.

[mikeytherat]

3. When I see requests for SEO copywriting, I really want to work a list of filthly words into the copy

Maybe that's not how they want their company represented on the Web, but they can't argue with the traffic they're getting!

mikey_the_rat

[bif]

4. You could work them into the metatags

And they'd never know!

[Chan790]

5. An increasing number of search engines...

now ignore meta-data as it was found that people were basically listing every semi-related buzzword they could think of in order to boost page-hits and search results; this degraded the quality of search results. Now neither Google or Bing pays any attention to meta-tags and the w3c is considering issuing new guidelines on proper meta-data usage.

(This is what I learned two days ago sitting through 4 hours of lessons on HTML and CSS just to get a certification for my resumé...all for a piece of paper, hooray me!!)