Toyota puts brakes on 'incestuous' Yaris ad
CAR giant Toyota has pulled an advertisement slammed as incestuous, degrading and sexist.
The winning entry in the Toyota-sponsored Clever Film Comp has been yanked from the event site after an online backlash against sexual jokes including a father alluding that his daughter "can take a good pounding".
Dubbed "abuser-generated content", the clip features a young woman's boyfriend and father sharing innuendo about her losing her virginity with promises to "have her on her back" and being "ready to blow".
The video Clean Getaways won $7000 and judges' praise last week.
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"The top 10 entries were all great fun to watch," the judges said on the competition's Facebook site.
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Facebook member Miranda Staton said the clip was "very offensive and incredibly degrading to women".
Viewer Amanda McK posted that the "matey" agreement between father and boyfriend "has incestuous overtones".
Advertising commentator Philip O'Neill blogged that "given the bizarre incestuous overtones" it was "abuser-generated content".
But John Davis was a lone supporter.
"I can't help but notice it's only women who are complaining here, nag nag nag," he wrote.
http://www.news.com.au/business/toyota-puts-brakes-on-abuser-generated-ad/story-e6frfm1i-1225810251148================
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Toyota: Oh what a creepy feeling
UPDATE: Toyota has just pulled the ad.
It’s easily the worst ad of the year, one of the worst ads ever made, and while it’s obviously an attack on the dignity of women it does men a major disservice too by suggesting they’re so screwed-up that they actually say disgusting s**t like this.
The people at Toyota have besmirched their brand with this squalid effort, featured above, which revolves around a creepy play on words in which a father discusses her daughter’s virginity and sexual prowess with her young boyfriend.
It almost defies belief that a major company would associate itself with this garbage. It’s offensive on so many levels - the kids in the ad look really young, the idea of a father discussing his daughter in such a fashion is a total gross out, there’s a stupid hubba-hubba tit joke, the “give her a pounding in any direction” line, the girl at the end saying she’s ready to blow. In a perverse way it’s a credit to the creators that they managed to jam so much tasteless and desperately unfunny crap into just one minute and 14 seconds.
Toyota are also being cowards by arguing that they didn’t specifically commission the advertisement, rather it was selected in an arms-length fashion through the Clever Film Competition organised by Saatchi & Saatchi. Not sure exactly which part of the competition was clever, unless of course it was Toyota’s intention to associate the Yaris brand with male adults who crack jokes about what their daughter is like in the sack.
The fact that the ad is not being screened (obviously it would never get the green light anyway) but is only out there in cyberspace as a viral exercise doesn’t let Toyota off the hook either.
http://www.thepunch.com.au/articles/toyota-oh-what-a-creepy-feeling/==============
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Toyota ’she can take a good pounding’ video accused of sexism and having incest overtones
An online backlash is growing against a smutty Toyota ad featuring a girl’s father and boyfriend having an innuendo-laden discussion about taking her virginity and “having her on her back” .
The video – winner of a Toyota-endorsed competition – has been accused of having incestuous overtones and already generated consumer complaints to the car company, which stands by it as “funny and well made”.
The ad was produced, directed and entered by Brisbane-based Play TV, with post production by Graetz Media – and was last week named by Toyota as the winner of its Clever Film Competition, which was organised by Saatchi & Saatchi. The running of the competition was the ad agency’s entry into Toyota’s live social media pitch which saw five social media campaigns being run for the Toyota Yaris. Toyota is due to reveal its agency choice in the next few days.
The entry, “Clean Getaways” – which was selected by a jury after finishing in the top ten most commented upon and viewed videos – also won $7000.
It features a young man who knocks on the door of the girl’s home and introduces himself to her father as “Horny”, before adding: “I’m here to take Jennifer’s virginity out tonight.”
The young woman then walks into shot, wearing a black minidress, calling out “I’m coming!”. The young man mutters: “You will be soon.”
He then chats to the father about “a couple of nice big air bags to throw my head into” and “traction control for when it gets a bit slippery”. The father then enthusiastically interjects: ‘She can take a good pounding in any direction”.
The girl then adds: “I’m ready to blow”.
http://mumbrella.com.au/toyota-she-can-take-a-good-pounding-video-accused-of-sexism-and-incestuous-overtones-14060#more-14060