Oh noes! North Face is suing South Butt!

[pokerfan]

FOR IMMEDIATE RELEASE
DECEMBER 14, 2009
CONTACT: ALBERT S. WATKINS @ 314-727-9111 OR 314-283-5736

SOUTH BUTT, SUED BY NORTH FACE, GEARS UP FOR HOLIDAY RUSH

The North Face Apparel Corp. has issued holiday greetings to The South Butt, LLC by filing a federal lawsuit in St. Louis, Missouri seeking to enjoin The South Butt from continuing to market and sell its parody apparel product line.

The suit, filed on December 10, 2009 in the United States District Court for the Eastern District of Missouri (but not yet served), also seeks damages from The South Butt, its founder, college freshman Jimmy Winkelmann, and a local St. Louis pharmacy through which on-site retail sales of The South Butt apparel are made.

The South Butt, a small St. Louis based company, was started by 18 year old Jimmy Winkelmann, to help his parents pay his college tuition at a state college. It puts out parody products which serve to effectively spoof North Face, employing the tag line, “Never Stop Relaxing” in contrast to the North Face line, “Never Stop Exploring.”

“The South Butt has previously made it clear to the North Face that the consuming public is insightful enough to know the difference between a face and a butt,” said Albert S. Watkins, legal counsel for The South Butt and Jimmy Winkelmann. “In every sense, The South Butt is prepared to assume the proverbial position and take everything that North Face thrusts at it,” added Watkins.

http://www.thesouthbutt.com/2009/12/14/were-being-sued



I wasn't even aware of this clothing line. Now I wants some...

[Heidi]

1. The South Butt's attorney's comment is priceless.

“In every sense, The South Butt is prepared to assume the proverbial position and take everything that North Face thrusts at it,” added Watkins. :rofl:

[pokerfan]

2. Obviously, the North Face doesn't know its face from a butt (nt)