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PHOTOS - "Reality Check" - Carl's Jr. Six Dollar Cheeseburger AD photo VS. the REAL DEAL.

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Amerigo Vespucci Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Jan-11-10 11:04 PM
Original message
PHOTOS - "Reality Check" - Carl's Jr. Six Dollar Cheeseburger AD photo VS. the REAL DEAL.
http://aht.seriouseats.com/archives/2010/01/reality-check-carls-jr-six-dollar-cheeseburger.html

Reality Check: Carl's Jr. Six Dollar Cheeseburger

Posted by Damon Gambuto, January 8, 2010 at 10:00 AM



Once again, we investigate fast food burger advertising accuracy with a touch of reality. Living on the West Coast means being inundated with—well, let's call it the Carl's Jr. advertising aesthetic. This time they are pushing their Six Dollar Cheeseburger, which is different than their Original Six Dollar Burger in that it has two slices of cheese and far fewer scantily clad women eating it in commercials.



I tried this burger out of a commitment to our readers and because I can't be trusted around any barely edible hamburger. It was, as you'd imagine, undermined by some seriously overdone and dry beef. It's always an odd choice to foreground the grind (real Angus, in this case) when hyping a fast food burger because, for me, that will always be their biggest weakness. The rest of the burger was passable, if a bit smashed and over mustard-ed.


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Sanity Claws Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Jan-11-10 11:15 PM
Response to Original message
1. Six bucks for that?
It looks like something you'd get at a high school cafeteria.
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nomorenomore08 Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Jan-11-10 11:21 PM
Response to Reply #1
2. It's actually $2.49. But still, not much bang for your buck.
Carl's Jr. is on the expensive side, as fast food goes.
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Throd Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Jan-12-10 12:07 AM
Response to Original message
3. I had one yesterday. It was awesome.
They will never look like they do in the advertisements. I had a friend who was a photographer that did a lot of food shoots. You wouldn't believe what they do to food to make it appear so appealing in print.
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Auggie Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Jan-12-10 09:07 AM
Response to Reply #3
8. A food stylist will earn around $800-$1000 a day
for print. That's on top of the photographer's fee.
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Orrex Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Jan-12-10 09:30 AM
Response to Reply #3
10. I hear that they actually use duct tape to give the burgers more cleavage.
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jobycom Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Jan-12-10 12:13 AM
Response to Original message
4. Hell, if anything looked like it did in the advertisement
we'd have peace, health care, and marriage equality already. :rofl:

(It's a joke, I know he didn't promise... it's a joke, okay?)
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tblue Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Jan-12-10 01:56 AM
Response to Original message
5. That is one sad burger. Lol!
I'm a veg, so I wouldn't eat it anyway. But seriously, I remember loving cheeseburgers. I would've eaten it. I'm sure it tastes better than it looks.
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MilesColtrane Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Jan-12-10 02:08 AM
Response to Original message
6. AMMMFUUUUELLLL!!!
:puke:
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pinniped Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Jan-12-10 05:41 AM
Response to Original message
7. Their chicken parmesan sandwich looked like someone stepped on it after it came out of a microwave,.
or before. The actual sandwich showed little resemblance to their advertisements.

The pieces of red bell peppers in the marinara sauce wasn't a good fit.
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Richardo Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Jan-12-10 09:10 AM
Response to Original message
9. Wait: "FEWER scantily clad women eating it in commercials"?
What the hell kind of advertising campaign is that?
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