:rofl:
The Beaver, Canada's second-oldest magazine, was launched in October 1920 to celebrate the 250th anniversary of the Hudson's Bay Company, which sponsored the publication until it was transferred to the history society in 1994.
"The Beaver website was attracting (albeit briefly) readers who had little interest in Samuel de Champlain's astrolabe or what Prairie settlers ate for breakfast," the editorial dryly observed, before concluding that the "dull" new name — "Canada's History" — was necessary to help storytelling about this country's past escape "Internet obscenity filters" and crude references to "female pubic hair."
The Economist, not above a naughty pun itself, ran a picture of the tree-chomping rodent alongside its editorial, with the caption: "No, it's not a pussy."
http://www.vancouversun.com/technology/Beaver+name+change+makes+international+media+sensation/2469363/story.html