|
Edited on Sun Jan-31-10 09:21 AM by Chan790
Luna Blu is kind of a bad name choice IMO. I doesn't speak to me and I find it dull. It's bland, common and not terribly original. It's not quite so bad in the way of every dipstick who opens a coffeehouse and thinks they're the first person to ever come up with The Daily Grind as a name....but it's pretty terrible. I'd probably never eat there honestly without a strong recommendation from a foodie I trust, based on that name alone...bad unimaginative not-terribly-unique names suggest bad unimaginative food designed to be bland and unoffensive to a broad number of palates and thus not terribly great either.
Ignoring the uniqueness angle, the names suggest completely different dining experiences etymologically. They say something substantial about your food. Cometa Rosso works provided the food provides the same sort of impression of vibrancy, passion and spice that the name suggests. Luna Blu suggests a certain sophistication and class, maybe not terribly authentic either but a strongly-considered fusion. Cool, calming, serene, sophisticated by its' lack of adornment allowing the qualities of each of the ingredients to show through. I'd probably go to Cometa Rosso if I were in the mood for a good arribiata or fra diavlo or maybe a roasted-red pepper-ravioli paired with a spicy-noted wine. I'd look to a Luna Blu if I were in the mood for a good Aglio Et Olio with pine nuts or maybe a spring-special Primavera utilizing local organic produce paired with a mild and fruity white or sparkling water.
An equal consideration is who do you want to draw to your restaurant? Close your eyes and picture the restaurant that each of those names brings to mind. I always like to use the dating scenario test on names as well; I'd go to Cometa if I were trying to close the deal and get laid and I'd go to Luna if I were trying to impress someone I thought might be wary on me. I see Cometa in a warm vibrant palate, slightly rustic: maybe a fireplace, stone-work, candles in bunches, brightly-lit, vibrant, A little-loud. It implies passion and fiery-creation. Luna suggests a cooler palate, modern: elegant-simplicity, cooler-tones, open-space, clean-lines, dimly-lit, a single candle on each table, quieter, cozy even. It implies romance and cool-sophistication. It's as simple as the colors in the name.
It's your restaurant though...go with what speaks to you, just make sure you do something to differentiate yourself. That's the true sin of the industry...if you're not special, you don't thrive. It's not your first restaurant though, you know that.
|