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I get sick of hearing it called "The Big Dance" by about the second time I hear it each season, which is usually about halfway through the first sentence I hear on the subject each season. And even before that happens, I get tired of hearing "news" stories about the aggregate lost corporate productivity due to fans keeping track of the games at the expense of their actual work-related duties.
Two things: 1. Don't run the exact same "news" story each year as if you're breaking the Watergate case. Report on it if you must, but don't blow it up into an epochal shift in the public consciousness. It's the same way the do stories about snow in winter or rain in summer.
2. Every office I've ever worked in has had clear rules about "acceptable" internet use during work hours, with violators being subject to written warnings and other disciplinary measure including--for repeat offenders--termination. If employee performance is suffering because of clandestine basketball tracking, then put a hard ban on it, and police and enforce it. Problem solved.
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