When I go to buy two pairs of progressive glasses with top quality lenses, and the cost BEFORE insurance and discounts is $2,000, and after is $800, something is seriously out of whack with the eyeglass market. And it's the fact the eyeglass market is almost entirely controlled by one company, Luxottica. That and the fact the big companies retail stores are located in malls, and we all know how high the cost of square footage is in those locations.
And lest face it, opticians are making money off selling a product. Does my MD / DO make a profit off selling medicine? No he doesn't. You want to make money sell your service at a rate so you can make a living and quit charging a X00% markup for frames and lenses.
And you might want to check out this blog.
http://glassyeyes.blogspot.com/ A very good point here:
GLASSYEYES: I apologize if you take offense, but I stand behind that. I've yet to walk into an optical shop (apart from inside a big box store) that wasn't overdone in some way or another. It is perhaps a bit generalized on my part, but you should really try to honestly step into one of your stores as a consumer some time -- with kids and a budget. I keep hearing how these eyeglasses that I need to see are a "medical device". The lobbyists for the ECPs have done and paid so much to keep things this way even in an era when no one is "grinding" lenses in the traditional sense.
So OK, we're talking a medical device -- until ten minutes later when I'm flipping through a magazine or watching television and see the latest LensCrafters ad. If you didn't know better you'd swear they're selling jewelry or jeans. They're pushing lifestyle. I, and many others, just want to be able to see -- and be able to afford groceries at the same time. The independents, instead of forging their own courses, seem to want (or maybe feel they need) to emulate the Luxottica stores. It's difficult to trailblaze, yes, but someone besides Wal*Mart needs to serve "regular people" -- PLEASE!
This is the gray area that optical stores have exploited since the advent of the designer brands. You want it both ways. If this is a medical device, treat it as such, if not then stop behaving as if it needs the same federal oversight as a bionic heart valve. You can't have it both ways and expect people to take you seriously.
I think most people would be comfortable forgoing the fancy lighting and displays -- they can't see any of this when they're trying on frames anyway.
And I consulted my optometrist, showed her Zenni optical website and she said go for it. And I've been going to her for years. I trust her much more than an anonynmous person on the net.
Nothing personal.