Another fucking idiotic and inexplicable commercial:

[Redstone]

So, the dude pushing GMC pickup trucks stares at the camera and intones in a manly manner:

"In This Town, If You Want A Piece Of the Action, You Have To be Ready To Take Back The Road."

What the hell, over? A few things I wonder about:

1) "In this town..." Uh, in specifically which town?

2) "If you want a piece of the action..." Dude what action are you referring to? Picking up hookers? Cruising fast-food joints? The adventure of driving drunk? Whistling and yelling imbecilic, suggestive comments to women walking by? ...All being the types of "macho" "action" you seem to be leeringly implying.

3) "Take back the road...?" Oh, now I get it. Jesus, could GMC beat a deader horse with a more broken stick? The underlying message is clearly the same old, tired crappy excuse for a message they've been using to try to sell pickup trucks for fifty years: "Hey, you guys who have, um, inadequacy issues, buy one o' these BIG honkin' trucks so you can TAKE BACK THE ROAD from them jagoff, tree-huggin libburels by intimidating the shit out of them in their pussy Priuses. Them Demercrat Obammermaniacs'll sure tremble in their Earth Shoes when they see you runnin'up on them in your BIG (nudge, nudge, wink, wink) TRUCK."

It could NOT get more lame. And to think someone got PAID for coming up with the idea of that commercial.

Redstone

[RandomThoughts]

1. Not only that, the concept is totally wrong.

"In This Town, If You Want A Piece Of the Action, You Have To be Ready To Take Back The Road."


That concedes you do not already own the road, something I would not do.

It also sets up ownership and conflict, I think the road is big enough for many people.

[kayakjohnny]

3. I'm beginning to enjoy your posts more and more as time goes by.

Cheers.

[RandomThoughts]

4. Cheers back to you :)

[realisticphish]

2. what's funny

is the false dichotomy which seems to be present in truck commercials. Don't drive a truck that has its own zip cope? Then you must drive a Smart Car. Or, like the vast majority of people, you can drive a medium-sized sedan, coup, or hatchback.

I really don't get it. People who want to drive trucks (or need to drive trucks) will drive trucks. They will drive trucks they like. Other people are unlikely to up and buy some monstrosity just because of a commercial. Vehicles are not breakfast cereals.

[MilesColtrane]

5. Obviously a pitch to teabaggers who don't pay their taxes.

"Them roads iz bilt with socialist money!"

[Kali]

6. Hey Redstone!

I was just thinking of you and a couple other MIA DUers today - how are you doing?

[Redstone]

23. I find it touching that you wondered where I was. I really do. I'm doing

OK (finally); how have you your ownself been? Long time, no talk.

Redstone

[miscsoc]

7. i am amazed that this marketing strategy actually works

it's a baffling bit of american pop culture that we outsiders can never entirely comprehend, the idea that pickup trucks are what real men should drive.

[deutsey]

16. Frankly, I don't get the whole "car=identity" thing

It's just a car. Something to get me from point A to point B. I want it to be safe, fuel-efficient, comfortable, but that's about it.

[unpossibles]

8. don't forget the 'smashing mailboxes' action

Seems to be pretty popular.

[Suich]

9. Hey! Long time no see, Redstone!

How are you doing?

:hi:

[Redstone]

22. Hey yourself, mon cherie. I'm doing well, thank you, and

it's good to hear from you (and to be remembered).

Redstone

[Bucky]

10. Dude, you're just *thinking*. You won't get it unless you're *feeling* it. Let me help you...

In This Town,
    What? "this" town? Oh my God! I live in "this town" They're talking about me! They think I'm important!

If You Want A Piece Of the Action,
    Action? Yeah, baby I totally want a piece of that action. I'm all about that action, baby! Cause I'm important. And now I have a boner

You Have To be Ready To Take Back The Road.
    Goddamn fucking right I'm taking back the road! That's my road. It's mine and I'm fucking taking it fucking back. Fuck!

            Oh, there goes that boner again. Maybe I should just buy a big car instead.

[Redstone]

12. That's SO goddam funny! Thanks.

Redstone

[Initech]

11. No that commercial doesn't hold a candle to this:

http://www.youtube.com/watch?v=aFAXv_OGdz0

[snooper2]

13. And the ad for this thread is the new Silverado HD

:rofl: :rofl: :rofl:

[Ineeda]

14. Maybe it actually is a subliminal message that...

...'this town' really means 'this country' and GM 'taking back the piece of the action' really means buying American-made vehicles?

[mikeytherat]

15. Dear GMC truck dude:

I'm ready. Come try to take back your road. I doubt you'll get anywhere near me - you'll be chasing tail and getting nowhere (I suspect this situation is very familiar to you) - but if, by some divine intervention, you get anywhere near the Big Dog, you'll find that a well-engineered sedan with 50/50 weight distribution, even a large one, will run circles around you (literally).

Mikey and The Big Dog (my 23-year-old Bimmer)

[Redstone]

21. Or my chipped and otherwise illegalized C70:

I'm a liberal and proud of it, but I do like a fast car.

Redstone

[mikeytherat]

25. Love the C70!

I'll have to gt up your way some day with the Big Dog. We can go searching for back roads!

mikey_the_rat

[lk12050]

17. that does sound stupid

[CaliforniaPeggy]

18. Welcome to DU, lk12050!

:hi:

[LynneSin]

19. Why do I have to take the back roads - what action have I done to shame myself

:cry:

[dawg]

28. I don't know.

I heard it had something to do with asparagus.

[TheMightyFavog]

20. When I was younger (mid 90s)...

The largest pickups (like the Ford F350) were only advertised in trade rags for construction and farming, and those trucks were mostly owned by businesses. The only private owner of a Ford F-350 I ever knew was our wood shop teacher who raised draft horses as a hobby and NEEDED that big truck to take his horses to shows.

[Redstone]

24. I don't think I know you, but I envy you...

You were YOUNG in the mid-1990s?

Dang, child. I was young in the mid 1960s.

However, what you said about trucks was as true back then as is was as you remember it. But that was also before you saw a 5,000-pound, 400-horsepower SUV burning a gallon of gas every 4 miles to carry a 100-pound woman to the supermarket...

Redstone

[Orsino]

26. If it weren't a truck ad, I'd assume he was hinting at man-on-man.

I doubt that that's the intended subtext.

[BlueIris]

27. Sounds like an add for a steak house, not a truck.

And it makes no sense.