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With a closet full of blue shirts and khakis, Richard Northcutt considers himself a conservative dresser. But he is planning to make a bold addition to his wardrobe this spring: a pink sweater.
Mr. Northcutt, 50 years old, recently spotted it at a Polo Ralph Lauren store. "A year ago, I would not have considered it," says the New York music librarian. "Young men are more courageous in many ways, and I think it is rubbing off on those of us who are a bit more mature."
Long considered inappropriate for men in serious jobs far from beaches and golf courses, looking pretty in pink hasn't been a goal of many males before. Pink is Barbie, Cinderella and Victoria's Secret. But suddenly, the color is making a serious bid for the wardrobes of mainstream men.
This spring, menswear designers, retailers and style magazines are pushing pink. Fashion houses such as Italy's Etro, Germany's Hugo Boss and America's Tommy Hilfiger are shipping clothes with hues that range from muted pastel to bright coral to screaming fuchsia.
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