"Melty"? Really?

[Blue Belle]

Dear Taco Bell,

“Melty” is not a word. Please stop trying to make that happen. I understand you are just trying to sell your product, but using “melty” to describe your cheese, is like using “grippy” to describe snow tires – and you don’t see Firestone stooping to that level. I can use “melty” to describe crayons, or lipstick, or iron ore too but it doesn’t make me want to ingest any of these items any time soon. “Melty” serves about as much purpose in our vernacular as Will Smith’s “jiggy”, Moon Zappa’s “omigod”, or George W. Bush’s “strategery” – it doesn’t advance our society so much as it butchers the English language. So please, for the love of God, stop this “melty” insanity. If you are so desperate to think that a word is going to insight stoners to buy more your crappy food at 2 am then just use a word we can all live with – Doritos.

[TheManInTheMac]

1. Doritos are crunchtastic.

[hobbit709]

2. When you're selling pseudo-Mexican food, you might as well make up words.

[MiddleFingerMom]

3. It may be that your conservative wishes for the King's English...

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...well, their "up" may need to be a little more "lighten-y".
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I heard a cooking show chef (NOT Rachael) use the term to describe
the cheese on a Cuban sandwich and it didn't seem awkward nor too
trendy nor (sorry) cutesy nor ruinous of English in the least. The
show sucked... but not his usage of that adaptation of a word.
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Language DOTH evolve.
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I prithee understand my intent here.
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[KamaAina]

4. It's legalese

"melted" implies that the cheese is completely melted.

Even so, "melting cheese" exists as a far less sick-making alternative.

[Kali]

5. probably cheese PRODUCT, hence not actually melted

but "water-based, liquid, cheese product" is not as appetizing as "melty":9

[flvegan]

6. Why must you refudiate the word melty?

[Tikki]

8. LOL

Tikki

[nolabear]

7. It's full of "meltiness"

Embrace the truthiness of teh melty. Melt-like. Having meltability. Melt-tastic. Nacho-abilizing.

[kentauros]

9. I'd say they stole it from Firesign Theater, anyway

http://www.youtube.com/watch?v=G1P9pPDajsU

"Uncle Melty" at 3:36, J-Men Forever (part 4) :D