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Avoid alliteration. Always.
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Prepositions are not words to end sentences with.
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Avoid cliches like the plague. (They’re old hat.)
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Employ the vernacular.
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Eschew ampersands & abbreviations, etc.
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Parenthetical remarks (however relevant) are unnecessary.
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It is wrong to ever split an infinitive.
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Contractions aren’t necessary.
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Foreign words and phrases are not apropos.
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One should never generalize.
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Eliminate quotations. As Ralph Waldo Emerson once said: “I hate quotations. Tell me what you know.”
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Comparisons are as bad as cliches.
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Don’t be redundant; don’t use more words than necessary; it’s highly superfluous.
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Profanity is fucked up.
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Be more or less specific.
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Understatement is always awesome.
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Exaggeration is a billion times worse than understatement.
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One-word sentences? Eliminate.
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Analogies in writing are like feathers on a snake.
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The passive voice is to be avoided.
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Go around the barn at high noon to avoid colloquialisms.
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Even if a mixed metaphor sings, it should be derailed.
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Who needs rhetorical questions?
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